Business needs are shaping unified communications

Business demands are shaping the unified communications landscape.

Due to the diverse landscape of the business scene, one organization's intelligent communications demands will likely be different than the next. In a recent ITWeb article, contributor Suzanne Franco shared insight from Mitel director Andy Bull about how unique and different business needs are shaping the unified communication industry.

"It is important for organizations to identify which aspects of unified communications can add tangible benefits to their business and which of their employees are likely to derive the biggest benefit from the adoption of the technology," said Bull. "Companies can choose a ubiquitous unified communications deployment strategy or focus the initial roll out on knowledge workers within their organizations, expanding the footprint as business requirements demand."

UC delivers, mobile UC and social media follow
CIO Journal's Joel Schectman reported that while UC adoption was relatively flat for a number of years, there has been a recent upswing as more companies discover UC collaboration tools beyond simple instant messaging. He cited Forrester Research analyst Philipp Karcher, who explained that more companies are being driven to UC systems as interoperability improves and more messaging options become available. In addition, greater ease in placing calls directly from desktop computers is also driving UC adoption, eliminating the need for a traditional phone system.

Mobile VoIP demands are also driving UC adoption. In a recent UCStrategies article, contributor Art Rosenberg explained how social networking services have new capabilities that allow users to switch between different modes when responding to messages. For instance, a user is able to decide if they prefer to respond to a person by email, instant message, real-time voice or video connection. As unified communications adoption continues to rise and the mobile workforce grows, businesses will likely see more value from integrated communications, including web, phone, social media, email and instant messaging.

"UC enablement facilitates greater flexibility in initiating and responding to communication contacts with mobile people, and mobile social networking is no exception," Rosenberg wrote. "Tablet usage increased from three percent to 16 percent in 2012 and mobile users spend 30 percent of their time with social networking. Once a user becomes actively engaged in a particularly interesting topic and opts to be notified of new posts, the capabilities of smartphones will allow multi-modal real-time notifications of new posts or replies to significantly increase. That's where the challenge of BYOD comes into play."