Fonality^® a leader in open source, Asterisk^®-based IP telephony systems, today announced that marketing and branding leader, Arnold Waldstein, has the joined the company as senior vice president of marketing. Waldstein brings more than 20 years of consumer and business-to-business (B2B) technology industry strategic marketing and business development leadership to Fonality. He is responsible for the overall marketing and branding strategies of Fonality, its PBXtra™ and trixbox^® product lines and the trixbox open source community.

"Arnold's background and experience creating successful brands and go-to-market programs for companies and products like Atari and Sound Blaster in the consumer space and Keynote Systems in the B2B space is exactly what we need to take Fonality to the next level," said Chris Lyman, Fonality's founder and CEO. "His contributions will help build huge value for the company and dramatically increase market awareness for the organization and its branded products."

Waldstein began his career in computer gaming and multimedia entertainment at the "new" Atari, where he was responsible for publishing hundreds of games and taking the company public. He was also one of the original executives at Creative Labs, where he built the Sound Blaster brand over four years from $5M in sales to $1.2B, developed it into a household name, sold 80 million units and executed an extremely successful public offering. For the last 10 years, Waldstein has worked with startups and public companies in the consumer and B2B technology sectors, raising funds, building brands and executing distribution strategies.

"I was attracted to Fonality because of its great products, leadership and early market success," said Waldstein. "Fonality has the potential to become a huge B2B powerhouse over the next few years and I am privileged to be driving the marketing efforts."

About Fonality
Fonality, www.fonality.com, is a leader in open source, Asterisk^®-based IP telephony systems. PBXtra, Fonality's award winning IP-PBX product line for small and medium businesses, is based on a modified version of the popular open source Asterisk^® code base. Fonality has modified Asterisk^® to add reliability, stability and enterprise-class features, and is the world's largest commercial Asterisk^®-based deployment. PBXtra uses Fonality's patent pending architecture to deliver all the advanced features of an enterprise-class phone system and call center at 40 percent to 80 percent less than traditional offerings, and is deployed to more than 18,000 business users in the U.S. and other countries. Fonality's trixbox, www.trixbox.org, the world's largest community of users of Asterisk^®-based software, with an average of 45,000 downloads a month, provides a free, easy to install Asterisk^®-based VoIP phone system.

Fonality and trixbox are registered trademarks and PBXtra is a trademark of Fonality. Asterisk^® is a registered trademark of Digium^®, Inc. Fonality and PBXtra are not affiliated with, nor endorsed by, Digium^® Inc.